Microsoft has stepped up its competition with Apple by promoting Dell’s new XPS 13 laptop as a compelling Windows alternative to the recently launched MacBook Neo. The campaign follows growing attention around Apple’s entry-level laptop, which now starts at $699 after a recent price increase.
Why Microsoft Is Promoting Dell
Rather than focusing on its own Surface lineup, Microsoft highlighted Dell’s XPS 13 to showcase the strengths of the Windows ecosystem. The company emphasized features such as a touchscreen display, modern Intel processors, lightweight design, and greater hardware flexibility, positioning the laptop as a direct rival to Apple’s affordable MacBook.
The $699 Battle
Apple’s MacBook Neo originally debuted at $599 but now starts at $699 due to rising component costs. At the same price, Dell’s XPS 13 offers Windows users a premium alternative with a larger touchscreen display, multiple configuration options, and broader compatibility with Windows software.
Apple’s Strengths
The MacBook Neo continues to attract students and everyday users thanks to its premium aluminum design, long battery life, Apple A18 Pro chip, and seamless integration with the Apple ecosystem. Even after the price increase, many analysts consider it one of the best-value MacBooks available.
Dell’s Competitive Edge
Dell’s XPS 13 focuses on offering flexibility that many Windows users expect. Depending on the configuration, buyers can get higher RAM and storage options, a touchscreen, Wi-Fi 7 support, and compatibility with the vast Windows software ecosystem, making it attractive for both professionals and students.
A Bigger Competition Ahead
The latest exchange highlights the growing rivalry between Apple and Microsoft in the affordable premium laptop segment. As both companies adjust pricing and launch new devices, consumers now have more choices than ever, whether they prefer macOS or Windows. Competition is expected to intensify further as manufacturers continue introducing AI-powered PCs and next-generation laptops.